CIL2009: Monday Morning Keynote, Lee Rainie: or how to be a node in ppl’s networks
Monday morning of #cil2009 I am attempting lappy notes. My brain usually deals better with handwritten notes but i’m attempting to be one of the cool kids in the front with my lappy. ;-)
These notes WILL be disjointed but i will blog jointed thoughts later on once it’s all settled in.
“Information’s pretty thin stuff unless mixed with experience.” Clarence Day
[insert shameless self promotion and fandom love for Lee Rainie here]
when you have broadband @home, you use the internet differently, it becomes a deep, embedded thing in your life.
10 changes in the information ecosystem
- the volume of information has grown
- the variety of information increases- people have a lot more choices- in the millions. changes the way ppl think and filter information. ppl can go to the things they MOST care about and filter out the stuff they don’t care about.
- the velocity of information speeds up- information that you care about
- the times and places to experience media enlarge- it’s on our time. time and place shifting. we can watch movies now, on the bus. we can read newspapers on the computer.
- people’s vigilance for information expands AND contracts. people can dig a lot deeper about the things they care about. like health searches- we can go from 0 to 1000 mph in expertise on that subject in a very sophisticated way very quickly. people are more and more today are living lives in “continuous partial attention.” (< < make note here about book: Distracted)
- the immersive qualities of media are more compelling
- the relevance of information improves. you can set up alerts and filters and get what you want: the DAILY ME. big change in the institutional relationship ppl have
- the number of information “voices’ explodes and becomes more findable. more than half of adults are content creators. HUGE change in the power relationships people have with information and each other
- voting and ventilating are enabled. people are creating their own taxonomies of meaning and explaining what they see is happening in the world. a lot more opportunity now to talk to the insitutions that used to hold all the cards
- social networks are move vivid.
in a world where everything is bombarding them, people are falling back on their REAL friends- pinging their networks to help them understand the world as it’s happening.
Insitutions can now be a part of people’s networks than ever before. We can position ourselves as the real information sorter/finder/keepers, etc.
a different species with a different sense of:
* expectation about access to information
* place and distance
* presence with others
* opportunities to play
* time allocation and use
* personal efficacy
* the possibilities for social networking… and here’s where you can connect and make a difference
35% of people are motivated by mobility (<< this would be me. if my tech doesn’t move with me, it’s useless to me.)
61% are tied to stationary media, have tech but it’s peripheral in their lives
59% of ppl access things thru their cell phone devices. Reconfiguring digital divides, etc.
39% of Americans are “really into this mobile lifestyle” and think well of it.
when ppl get more mobile devices tend to do more content creation than they did before they had a mobile device.
Each group wants something different from you as a person and organization. You have ppl who love they way you’ve always been. but now you have a more complicated world to look at.
Motivated by mobility
1. Digital collaborators 8% of population- the geek squads
iphones, twittering, blogging, cutting edge of technology adoption. they do everything more than everything else. more assets, do more with assets, feel better with those assets.
NOT THE YOUNGEST USERS- internet veterans
** these are the folks who will give you feedback on your tech. give these folks a place to share and plug in. THESE ARE THE INFLUENCERS
2. ambivalent networkers
express strong interest to take a break from technology but don’t feel like they can. feel like to exist in the world, they have to be “on” all the time. mostly students. not email users.
** serve them by giving them permission to be “off the grid.” help them navigate information overload.
3. media movers- the sharers.
these are the people who send you links to youtube and their family’s photos
** serve them b y giving them outlets for sharing… AND STORING what they’re sharing.
4. roving nodes
highly educated, mostly female. technology gives them more control of their lives
** serve them by helping them manage their lists and info flow, avoid information overload. they’d appreciate learning about cloud computing.
5. mobile newbies
just got a cell phone in the last year or two and it’s been a life changing event for them. but mostly used as a cell phone. not really internet users and don’t really care about it too much
** serve them by coach & ment